Newspaper Online Adverting Revenue Down 5.4%

Newspaper online advertising is down 5.4 percent in the third quarter, compared to the same time last year; A report released Wednesday said.

There is a bright spot  ad revenue was up 1.7%  versus the second quarter 2009. The first back to back increase in ad revenue since final quarter of 2008; according to PriceWaterHouseCoopers LLP report for Interactive Advertising Bureau, a trade industry group.

The revenue for the third quarter is $5.5 billion down from $5.84 billion this time last year.  The number is down compared to the peak of $6.1 billion.

“The advertising sector overall has been hard hit by the economy, but digital media has been a bright spot within the larger economic downturn,” Randall Rothenberg, chief executive of the advertising trade group, said in a statement.

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